…in the home loan space, that is. I couldn’t help it 😀
Google’s industry head for Performance Solutions, Susan Wheeldon-Steele presented this valuable information in Feb 2016. We hear similar numbers from clients and see them in our own advertising campaigns.
Almost 3 out of 4 people said a good mortgage calculator experience had an impact on who they chose for their home loan
In other words: “a good calculator experience converts”. For brokers it’s important to sell you: how you help and what you’ll do, alongside any calculated results. For banks and mutuals, it’s one thing to publish a set of rates on your site but something so much more useful to actually present the correctly priced, risk adjusted rate seamlessly to your customers.
Google breaks down what your users and potential customers want from your calculators:
- 50% are using them to work out their repayments (Widget Works see lots of interest in the weekly cashflow impact too)
- 20% use them to work out how much they can borrow (do you use HEM yet?)
- 10%+ are looking to see the impact of rate changes
Widget Works’ tools have you covered on all these needs. Our mortgage repayment calculator advanced pricing and helps you explain how customers can save on their loans with offset, extra repayment and lump sum built right in. Talk to us about our cost effective licensing options and discuss what our calculators can do for you.