Recent Annual General Meetings of financial organisations in Australia have highlighted the increasing cost of doing business, regulation being one of the key complaints. Conversely, there are few comments relating to positive digital strategies for the banks. While perhaps an operational matter, but no more so than regulation, there is little doubt that a cohesive digital strategy is clearly being linked to a more profitable outcome for any organisation, financial or otherwise http://bit.ly/HcvRYO
Engagement is the number one solution to gaining more customers, and very cheaply. If banks and other financial instruments prefer not to compete on price then there are limited differing options. Engagement via a cohesive digital strategy has to be the number one or at the very least in the top three approaches to market. Digital engagement provides scale in a very cost effective manner.
Engagement via calculators and digital tools has to be very high on the list of digital engagement strategies. Already many financial institutions report that digital tools are in their top five most used pages on websites, so that makes for some very valuable digital real estate. Taking this real estate for granted with vanilla solutions that cannot benefit both customer and organisation seems odds. Instead, engaging with them, when they are already engaging with you seems a far better bet.
Widget Works has over 20 collective years in the development and release of digital tools and calculators.