Westpac using digital calculators in the home loan market

A recent online campaign by Westpac highlights the needs for easy access and customer friendly digital tools/calculators. Competitors in the mortgage space are increasingly using digital tools to highlight the benefits of their products.

Without any doubt digital tools increase the engagement of the site. Feedback from companies indicated that calculators are in the top five most used areas of any financial website.

Unsurprisingly Widget Works is advocating a change in the way banks view this space. Banks are realising this valuable digital real estate has enormous benefits for them and thus tools that are directly aimed at specific products rather than one that generalise are increasingly in demand. In addition, calls to action are also being developed that specifically target the customers, their selections and their own specific situation.